Planning a Web Design Portfolio: Growing Your Freelance Business

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Free Online Course: Planning a Web Design Portfolio: Growing Your Freelance Business provided by LinkedIn Learning is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Planning a Web Design Portfolio: Growing Your Freelance Business is taught by Lauren Bacon.

Overview
  • Learn how to plan a web portfolio that will attract fresh clients and move your business in the right direction.

Syllabus
  • Introduction

    • Welcome
    1. Understanding Your Audience
    • Identifying what clients are looking for
    • Understanding the key to a great portfolio
    • Sweating the details
    2. Gathering Relevant Experience
    • Focusing on your niche
    • Connecting the dots
    • Highlighting key results
    • Understanding how to share credit
    3. Reviewing Results
    • Speaking the language of problems and solutions
    • Sharing your client's pain
    • Reviewing your highlight reel
    4. Establishing Trustworthiness
    • Building trust
    • Examining the elements of trust
    • Showing instead of telling
    5. Conveying Personality
    • Who are you?
    • What's your ideal client profile?
    • What does your portfolio say about you?
    • Which personal projects contribute?
    6. Demonstrating Range
    • Understanding why range matters
    • Selecting the right projects
    • Small is still beautiful
    7. Avoiding Pitfalls
    • Emphasizing benefits over features
    • Paying attention to the little details
    • Representing your full value
    Conclusion
    • Next steps