Overview
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Learn how to plan a web portfolio that will attract fresh clients and move your business in the right direction.
Syllabus
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Introduction
- Welcome
- Identifying what clients are looking for
- Understanding the key to a great portfolio
- Sweating the details
- Focusing on your niche
- Connecting the dots
- Highlighting key results
- Understanding how to share credit
- Speaking the language of problems and solutions
- Sharing your client's pain
- Reviewing your highlight reel
- Building trust
- Examining the elements of trust
- Showing instead of telling
- Who are you?
- What's your ideal client profile?
- What does your portfolio say about you?
- Which personal projects contribute?
- Understanding why range matters
- Selecting the right projects
- Small is still beautiful
- Emphasizing benefits over features
- Paying attention to the little details
- Representing your full value
- Next steps
