Personal branding for career success: Online Course from OpenLearn

This free course, Personal branding for career success, considers what a personal brand is and whether you currently have one. You’ll look in detail at theories and examples of personal branding, ...

Syllabus

- Introduction and guidance
- Introduction and guidance
- What is a badged course?
- How to get a badge
- Acknowledgements
- Week1Week 1: Where am I starting from?
- Introduction
- 1 What is a personal brand?
- 2 The potential and the pitfalls
- 3 What is my personal brand?
- 4 Identifying the aims
- 5 Making time for this course
- 6 This week’s quiz
- 7 Summary of Week 1
- References
- Acknowledgements
- Week2Week 2: Understanding marketing principles and practices
- Introduction
- 1 What makes a successful brand?
- 2 Values, vision and personality
- 2.1 Vision
- 2.2 Personality
- 3 Finding my target audience
- 4 Positioning my brand
- 5 A consistent message
- 6 This week’s quiz
- 7 Summary of Week 2
- References
- Further reading
- Acknowledgements
- Week3Week 3: Personal branding explained
- Introduction
- 1 How has personal branding developed?
- 2 Making a difference at work
- 3 What can I learn from celebrity branding?
- 4 Brands that work – case study
- 5 Making mistakes – case studies
- 6 This week’s quiz
- 7 Summary of Week 3
- References
- Acknowledgements
- Week4Week 4: Developing my personal brand
- Introduction
- 1 Developing my brand
- 2 Knowing what I have to offer − values
- 3 Knowing what I have to offer − strengths
- 4 Knowing what I have to offer − personality
- 5 Knowing what I want
- 6 Writing my story
- 7 This week’s quiz
- 8 Summary of Week 4
- References
- Further reading
- Acknowledgements
- Week5Week 5 Promoting my brand to employers
- Introduction
- 1 Who do I want to promote myself to?
- 2 What are employers looking for?
- 3 The future of the world of work
- 4 What do employers say about personal branding?
- 5 What will employers do if my personal brand goes wrong?
- 6 This week’s quiz
- 7 Summary of Week 5
- References
- Further reading
- Acknowledgements
- Week6Week 6: Promoting my brand online
- Introduction
- 1 What is my current online brand?
- 2 Using LinkedIn to promote my brand
- 3 Using Facebook to promote my brand
- 4 Other ways to promote my brand online
- 5 Raising the profile of my online brand at work
- 6 This week’s quiz
- 7 Summary of Week 6
- References
- Further reading
- Acknowledgements
- Week7Week 7: Promoting my brand in writing and in person
- Introduction
- 1 Job applications
- 2 Day to day writing
- 3 Making a good impression
- 4 Networking
- 5 Interviews
- 6 This week’s quiz
- 7 Summary of Week 7
- References
- Acknowledgements
- Week8Week 8: Taking the next steps
- Introduction
- 1 What have I learned?
- 2 What next?
- 3 Action planning
- 4 Advanced personal branding – the next level
- 5 This week’s quiz
- 6 Summary of Week 8
- Where next?
- Tell us what you think
- References
- Further reading
- Acknowledgements

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