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Optimize Data, Audiences, and Digital Advertising

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Free Online Course: Optimize Data, Audiences, and Digital Advertising provided by Trailhead is a comprehensive online course, which lasts for 3-4 hours worth of material. The course is taught in English and is free of charge.

Salesforce via Trailhead
3-4 hours worth of material
Self Paced
Overview

  • Learn how advertising solutions can help you discover new customers, reach the right audiences, and improve ad spend.

    • Build a successful digital advertising strategy with an audience-based approach.
    • Learn how to set up and start using Advertising Studio functionality.
    • Use AI to target ads, identify new audiences, and track performance.
    • Use customer data to create personalized, engaging experiences.
    • Take the consumer experience to the next level with real-time interaction management.

Syllabus

    • Digital Advertising Transformed with Customer Data
      • Learn About Audience-First Digital Advertising
      • Use Your Own Data to Acquire New Customers
      • Use Advertising to Connect with Existing Customers
    • Advertising Studio Implementation
      • Set Up Advertising Studio
      • Use Advertising Audiences
      • Capture Leads in Advertising Studio
      • Combine Journey Builder and Advertising Studio
      • Assemble the Pieces
    • Artificial Intelligence for Advertisers
      • Advertise with AI
      • Target Ads Using Smart Data
      • Track Your Ad Success
    • Customer Data for Marketers
      • Learn the Evolution of Marketing Data
      • Explore Types of Customer Data
      • Organize and Analyze Your Data
    • Consumer Interaction Management
      • Understand the Consumer Experience
      • Get Started with Consumer Experience Optimization
      • Execute Your Consumer Experience Strategy

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