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Learn to plan, implement and measure online display advertising campaigns
Gain the skills to create, manage and optimise successful online display advertising campaigns that deliver results.
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Courses under this program:
Course 1: Online Display Advertising: The User Journey
-Learn to use online display advertising throughout the user journey to drive engagement and deliver marketing objectives.
Course 2: Online Display Advertising: Formats and Creative
-Explore online display advertising formats, creative, and best practices to maximise the impact of your marketing campaigns.
Course 3: Online Display Advertising: Targeting Options
-Improve your online display advertising targeting to maximise your marketing campaign results and benefit your business.
Course 4: Online Display Advertising: Measuring Performance
-Discover how to use ad platform and web analytics to improve the ROI of your online display advertising and deliver results.