Online Display Advertising

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Online Display Advertising provided by FutureLearn is a comprehensive online course, which lasts for 8 weeks long. Online Display Advertising is taught by Daniel Rowles. Upon completion of the course, you can receive an e-certificate from FutureLearn. The course is taught in Englishand is Paid Course. Visit the course page at FutureLearn for detailed price information.

Overview
  • Learn to plan, implement and measure online display advertising campaigns

    Gain the skills to create, manage and optimise successful online display advertising campaigns that deliver results.

Syllabus
  • Courses under this program:
    Course 1: Online Display Advertising: The User Journey
    -Learn to use online display advertising throughout the user journey to drive engagement and deliver marketing objectives.

    Course 2: Online Display Advertising: Formats and Creative
    -Explore online display advertising formats, creative, and best practices to maximise the impact of your marketing campaigns.

    Course 3: Online Display Advertising: Targeting Options
    -Improve your online display advertising targeting to maximise your marketing campaign results and benefit your business.

    Course 4: Online Display Advertising: Measuring Performance
    -Discover how to use ad platform and web analytics to improve the ROI of your online display advertising and deliver results.