Overview
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Learn how to use offline marketing strategies such as direct mail and print ads to reach your customers in the real world.
Syllabus
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Introduction
- Is traditional marketing dead?
- What is offline marketing?
- Pros and cons of offline marketing
- How offline marketing is used alongside online marketing
- Keys to offline marketing success
- Audience development
- Deciding how much to spend
- Tracking offline marketing ROI
- Direct mail overview
- Direct mail best practices
- Budgeting for direct mail
- Mailing lists
- Printing and distribution
- Trade shows
- Meetups
- Speaking opportunities
- Parties
- Promotional giveaways
- Intro to print advertising
- Staying top of mind with print
- Designing great print advertisements
- Business cards
- Newspaper and print ads
- Flyers and banners
- Magazine ads
- Billboards
- Door hangers
- Coupons
- TV advertising
- Radio advertising
- Producing a TV or radio ad
- Strategic marketing alliances
- Getting media mentions
- Sign spinners
- Guerrilla marketing
- Sponsorships
- Contests
- Curbside advertising
- Exploring marketing further
