Overview
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Make the switch from Google Analytics Universal to Google Analytics 4 (GA4) with this supportive how-to for marketers.
Syllabus
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Introduction
- Migrating from Google Universal Analytics to GA4
- What you should know about Google Analytics
- Audit your Universal Analytics property
- Compare Google Universal Analytics to GA4
- Translate views and filters: From Universal to GA4
- Translate events: From Universal to GA4
- Configure goals and conversions in GA4
- Configure custom dimensions and metrics in GA4
- Rebuild audiences: From Universal to GA4
- Ecommerce considerations in GA4
- The sandbox model for analytics deployments
- Double-tagging with Google Tag Manager
- Evaluating your sandbox results
- Educating your team on GA4
- Transition common reports: From Universal Analytics to GA4
- Build comparison reporting in Google Data Studio
- How to keep up to date on GA4
