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Microsoft Dynamics 365 Fundamentals (CRM): Explore Dynamics 365 Marketing

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Free Online Course: Microsoft Dynamics 365 Fundamentals (CRM): Explore Dynamics 365 Marketing provided by Microsoft Learn is a comprehensive online course, which lasts for 2-3 hours worth of material. The course is taught in English and is free of charge.

Microsoft via Microsoft Learn
2-3 hours worth of material
Self Paced
Overview

    • Module 1: Get introduced to the customer engagement apps

      • After completing this module, you will be able to:

      • Explain customer engagement
      • Describe Microsoft Dataverse
      • List the Dynamics 365 customer engagement apps
      • Describe the common components and features of the Dynamics 365 customer engagement apps
    • Module 2: Explore Dynamics 365 Marketing

      • After completing this module, you will be able to:

      • Describe marketing concepts and strategies
      • List key industry and application terminology
      • Describe Dynamics 365 Marketing application features
    • Module 3: Describe Dynamics 365 Marketing capabilities

      • After completing this module, you will be able to:

      • Define core marketing tasks
      • Describe email marketing
      • Work with Customer Journeys
      • Describe event management
    • Module 4: Review additional marketing apps

      • After completing this module, you'll be able to:

      • Describe LinkedIn Campaign Manager
      • Explain Dynamics 365 Customer Voice
      • Describe Dynamics 365 Customer Insights

Syllabus

    • Module 1: Get introduced to the customer engagement apps
      • Introduction
      • Define customer engagement
      • Describe Microsoft Dataverse
      • Examine the customer engagement apps
      • Work with customers and activities
      • Explain how to search and filter data
      • Examine the product catalog
      • Review integration technologies and use cases
      • Examine out-of-the-box reporting capabilities
      • Knowledge check
      • Summary
    • Module 2: Explore Dynamics 365 Marketing
      • Introduction
      • Review marketing concepts and strategies
      • Describe Dynamics 365 Marketing capabilities and benefits
      • Explain key terminology
      • Describe how to get started with Dynamics 365 Marketing
      • Knowledge check
      • Summary
    • Module 3: Describe Dynamics 365 Marketing capabilities
      • Introduction
      • Explain core marketing tasks
      • Describe segments in Dynamics 365 Marketing
      • Examine email marketing
      • Describe lead generation and qualification
      • Prepare customer journeys
      • Explore event management capabilities
      • Knowledge check
      • Summary
    • Module 4: Review additional marketing apps
      • Introduction
      • Get introduced to additional marketing apps
      • Describe LinkedIn Campaign Manager
      • Describe Dynamics 365 Customer Voice
      • Describe Dynamics 365 Customer Insights
      • Knowledge check
      • Summary

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