Overview
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Learn about how to approach the metaverse and non-fungible tokens (NFTs) from a marketing perspective in this accessible audio-only course.
Syllabus
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Introduction
- Metaverse marketing: A new era
- This metaverse moment
- Making sense of the metaverse
- Navigating the technologies that enable the metaverse
- Mapping the metaverse ecosystem
- Virtual worlds and virtual goods: A guide for marketers
- Non-fungible tokens (NFTs) when marketing in the metaverse
- Augmented reality (AR) and the physical world
- Direct to avatar in your metaverse brand strategies
- Building your foundational knowledge of metaverse and NFTs
