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Mastering Digital PR with Brian Dean

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Mastering Digital PR with Brian Dean provided by Semrush Academy is a comprehensive online course, which lasts for 3 hours worth of material. Mastering Digital PR with Brian Dean is taught by Brian Dean. Upon completion of the course, you can receive an e-certificate from Semrush Academy. The course is taught in Englishand is Free Certificate. Visit the course page at Semrush Academy for detailed price information.

via Semrush Academy
3 hours worth of material
Self Paced
Overview

  • Grow your business with press coverage. Learn exactly how with this proven, repeatable, and step-by-step system.

    Learn proven PR strategies in a free step-by-step course from Brian Dean. Get regular press coverage on top media outlets!

    The course is designed for businesses seeking to grow with PR, in any industry.

    Content includes all of the advanced strategies Brian Dean used to get press coverage on major media outlets including Forbes, Inc, Fast Company, TechCrunch, and Vox, and scale up PR efforts from 1-2 campaigns per year to 1-2 campaigns per month.

    Inside the course you'll find: video tutorials, worksheets, practical PR tips.
    Features:

    • Exclusive video lessons from recognized SEO expert Brian Dean.
    • Learn how to get press fast for your small business in every niche in just 3 hours.
    • The course is 100% free. Use your free Semrush account to access all of the lessons!

Syllabus

    • The simple way to get press coverage for your business: In this module, you'll learn the exact first steps you need to get press for your business FAST.
      • Start Here
      • The #1 way to get press right now
      • Choose your Source Magnet topic
      • Decide on a source magnet format
    • Generate your Source Magnet data: In this module, you'll learn how to EASILY find and curate data that's already out there and start collecting and analyzing data for your Source Magnet.
      • Choose your data points
      • Collect and analyze your data
      • Source magnet alliances
      • Prepare and organize your results
    • Create your source magnet report: In this module, you'll learn how to create a winning Source Magnet step by step and how to avoid extremely common mistakes.
      • Outline your source magnet report
      • Write your source magnet report
      • Create your visual assets
    • Promote your source magnet: In this module you'll learn how 'The Commentary Technique' gets eyeballs on your Source Magnet on Day 1, and you'll get familiar with 'The Data-Driven Press Release'-a new approach to press releases.
      • The commentary technique
      • The data-driven press release
      • Bonus promotional strategies
    • How to scale this process: In this module, you'll learn how to scale everything that you learned to help 'get press every month.'
      • Scale your source magnet production
      • Rank for stat keywords
      • Course wrap-up and next steps

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