Overview
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Now that you’ve started your side hustle, learn how to find potential customers, often without spending any money.
Syllabus
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Introduction
- You made it, now get it out there!
- What you should know before starting
- Understand the stakes
- Make sure your offer is compelling
- The two problems: Conversion and traffic
- Marketing is about persuasion
- Write your origins story
- Create a strong About page
- Copywriting for results
- Market to your grandma
- Forums and communities
- Social media marketing
- Press and media
- Let's make a deal
- Eight types of promotions
- Encouraging referrals and using incentives
- Five ways to create urgency
- Could you get it for free?
- Online ads: Facebook and Google
- Other options
- Tracking your ad spend
- Remix your offer
- Sell like a Girl Scout
- Next steps
