Marketing Virtual Events

Go to class
Write Review

Free Online Course: Marketing Virtual Events provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Marketing Virtual Events is taught by Melodie Tao.

Overview
  • Learn how to market, promote, and run a virtual event that creates a positive experience for your attendees and a lasting impact for your business.

Syllabus
  • Introduction

    • The power of virtual events
    1. Tools for Marketing Your Virtual Event
    • Set up your digital registration
    • Leverage your email database
    • Video marketing for your virtual event
    • Leverage social media profiles
    2. Generate Publicity for Your Virtual Event
    • Engage speakers and sponsors
    • Engage staff and volunteers
    • Engage virtual event attendees
    • Virtual event hashtags
    3. Pack Your Virtual Event
    • Call to action for virtual events
    • Email marketing for virtual events
    • Virtual event early bird incentives
    4. During the Virtual Event
    • Showcase your virtual event live
    • Engage your virtual event audience
    • Create content for future virtual events
    • Offer incentives for future virtual events
    5. After the Virtual Event
    • Event follow-up with attendees
    • Virtual event testimonials
    Conclusion
    • Get started with your virtual event