Marketing Tools: Digital Marketing

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Free Online Course: Marketing Tools: Digital Marketing provided by LinkedIn Learning is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Marketing Tools: Digital Marketing is taught by Anson Alexander.

via LinkedIn Learning

1-2 hours worth of material

Self Paced

Learn about top digital marketing tools and why choosing the right tool or service is so important.

Syllabus

Introduction
- Discover the top digital marketing tools
1. Foundations of Digital Marketing
- Important areas of digital marketing
- Selecting the right marketing tool
2. Social Media Marketing
- Organic social media marketing platforms
- Promoting content in social media
- Social media automation tools and suites
3. Digital Advertising
- Different methods of digital advertising
- Display advertising tools
- Comparing bid management platforms
- Search engine marketing
- Video advertising tools
- Mobile advertising platforms
4. Content Creation and Curation
- Content design tools
- Content curation tools
5. SEO and Analytics
- Website analytics tools
- Website user experience (UX) tools
- Free SEO tools and techniques
- Paid SEO tools
6. Email Marketing
- Choosing an email marketing solution
- Top email marketing tools
7. Affiliate Marketing
- Tips for selecting the right affiliate marketing platform
- Top affiliate marketing networks
Conclusion
- Recommended essentials for digital marketing
- Stay up to date in the world of digital marketing

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Language

English
Certificate
Certificate Available
Date of Start
21st May, 2020
Price
Free Trial Available
Provider
LinkedIn Learning
Taught By

Anson Alexander
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