-
Create effective marketing campaigns and develop skills in strategic marketing
Discover marketing strategy with teaching from Mastercard global CMO, Raja Rajamannar, and marketing experts at Advertising Week.
-
Courses under this program:
Course 1: Quantum Marketing with Raja Rajamannar
-Chief marketing officer Raja Rajamannar on his personal view on what marketers need to know to be successful tomorrow.
Course 2: Marketing Strategy with Advertising Week
-From Tesla to Mastercard, analyse how marketing strategy has defined the success of some of the world’s biggest brands.
Course 3: Strategic Brand Management with Advertising Week
-Discover the secret to great brand management and learn how to implement an innovative, long-term brand strategy.
Course 4: Content Marketing Strategy with Advertising Week
-Learn content marketing strategy from the best in the business, with insights from Nike, Goop, Glossier, Burger King and more.