Marketing Strategy with Advertising Week and Raja Rajamannar

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Marketing Strategy with Advertising Week and Raja Rajamannar provided by FutureLearn is a comprehensive online course, which lasts for 8 weeks long, 3 hours worth of material. Marketing Strategy with Advertising Week and Raja Rajamannar is taught by Ruth Mortimer and Brendan Porter. Upon completion of the course, you can receive an e-certificate from FutureLearn. The course is taught in Englishand is Paid Course. Visit the course page at FutureLearn for detailed price information.

Overview
  • Create effective marketing campaigns and develop skills in strategic marketing

    Discover marketing strategy with teaching from Mastercard global CMO, Raja Rajamannar, and marketing experts at Advertising Week.

Syllabus
  • Courses under this program:
    Course 1: Quantum Marketing with Raja Rajamannar
    -Chief marketing officer Raja Rajamannar on his personal view on what marketers need to know to be successful tomorrow.

    Course 2: Marketing Strategy with Advertising Week
    -From Tesla to Mastercard, analyse how marketing strategy has defined the success of some of the world’s biggest brands.

    Course 3: Strategic Brand Management with Advertising Week
    -Discover the secret to great brand management and learn how to implement an innovative, long-term brand strategy.

    Course 4: Content Marketing Strategy with Advertising Week
    -Learn content marketing strategy from the best in the business, with insights from Nike, Goop, Glossier, Burger King and more.