Marketing on YouTube

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Free Online Course: Marketing on YouTube provided by LinkedIn Learning is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Marketing on YouTube is taught by Anson Alexander.

via LinkedIn Learning

1-2 hours worth of material

Self Paced

Learn how to use YouTube to market a product, service, or brand.

Syllabus

Introduction
- Learn to market effectively on YouTube
1. YouTube Marketing Overview
- Discover marketing opportunities on YouTube
- Set marketing goals on YouTube
- Choose a content marketing strategy for YouTube
2. Customize Your YouTube Channel for Marketing
- Set up a YouTube Brand Account
- Brand your YouTube channel page
3. Organic Marketing on YouTube
- Create a content plan for YouTube
- Upload a marketing video to YouTube
- Marketing on YouTube: Interact with viewers
- Marketing on YouTube: Create video playlists
4. Optimize YouTube Content
- Important SEO elements for YouTube videos
- Perform keyword research for SEO on YouTube
- Optimize YouTube video details for marketing
- Create chapters in your video uploads
- Utilize video cards and end screens
- Customize your YouTube channel layout
- Customize advanced channel settings on YouTube
5. Review YouTube Analytics
- Evaluate channel performance with YouTube Analytics
- Assess the performance of uploads on YouTube
6. Additional Opportunities for Marketing on YouTube
- Advertise on YouTube
- Sell merchandise on YouTube
Conclusion
- Plan your marketing strategy for YouTube

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Language

English
Certificate
Certificate Available
Date of Start
16th May, 2022
Price
Free Trial Available
Provider
LinkedIn Learning
Taught By

Anson Alexander
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