Overview
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Find out how sophisticated marketers use LinkedIn to run campaigns that impact every stage of the funnel.
Syllabus
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Introduction
- It's a great time to be on LinkedIn
- Reaching LinkedIn members
- Using an organic and paid presence
- Optimizing your profile
- Publishing on the platform
- Engaging in LinkedIn Groups
- Creating pages
- Five tips to optimizing your page
- Contributing to the community
- Using LinkedIn advertising products
- Using brand awareness campaigns
- Using consideration campaigns
- Using conversion campaigns
- Using the Insight Tag
- Creating your account
- Creating a campaign group
- Creating your campaign
- Setting your campaign live
- Using targeting capabilities
- Using Matched Audiences
- Measuring results in Campaign Manager
- Using campaign demographics
- Using conversion tracking
- Next steps
