Overview
-
Automate repetitive marketing tasks to maximize your time and reach. Learn about the different types of tasks you can automate and how to implement automation in your company.
Syllabus
-
Introduction
- Make life simpler with automation
- What is marketing automation?
- Assessing the need for marketing automation
- Defining skills and stakeholders
- Starting with user journey mapping
- Using sequence and behavioral triggers
- Using onboarding and offboarding flows
- Retargeting, part 1
- Retargeting, part 2
- Building dynamic personalization
- Tagging content
- Analytics and reporting
- Avoid common mistakes
- Next steps
