Overview
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Make sure your marketing organization conducts itself in an ethical way. Learn how to implement and reinforce ethical marketing practices that protect your company and customers.
Syllabus
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Introduction
- Starting with your employees
- Defining your marketing ethics
- Identifying problem areas
- Building a culture of marketing ethics
- Learning by example: Leaders and ethics
- Understanding ethics in digital media
- Learning ethics in advertising
- Applying ethics in public relations
- Using ethics in cause marketing
- Training an ethics-minded marketing team
- Reinforcing ethical decision-making
- Testing and advancing in ethics
- Measuring ethical behavior
- Case study challenge: Going green
- Case study challenge: AI
- Case study challenge: Data and privacy
- Next steps
