Marketing: Copywriting for Social Media

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Free Online Course: Marketing: Copywriting for Social Media provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Marketing: Copywriting for Social Media is taught by Michaela Alexis.

Overview
  • Fine-tune your social media copywriting skills. Discover how to tailor content for top online platforms and improve your posts using feedback and A/B testing.

Syllabus
  • Introduction

    • Effective copywriting is the key to social media success
    1. Prepare to Write
    • Creating a buyer persona for social media
    • Establishing your brand's voice
    • Review copywriting tips
    • Understand copywriting formulas
    2. Writing Copy for Social Media
    • Write copy for Facebook
    • Write copy for Twitter
    • Write copy for Instagram
    • Write copy for LinkedIn
    3. Tools to Help You Create
    • Readability apps for social media posts
    • Spelling and grammar tools
    • Use headline analyzers for social media posts
    • Use thesaurus and dictionary apps for social media copy
    4. Review and Refine Copy for Social Media
    • A/B testing social media copy
    • Leverage audience feedback in posts
    • Review analytics for social media post performance
    Conclusion
    • Continue refining your social media copywriting skills