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Learn how to start a YouTube channel that generates money for your brand. Discover strategies for optimizing your channel, gaining followers, and monetizing videos.
YouTube is a great place to market a product or service and generate ad revenue. Join Anson Alexander to learn the secrets of starting and maintaining a successful and profitable YouTube channel. First, learn how to set up a business account in YouTube Studio and discover strategies for producing video content optimized for discovery and ad placement. Then explore different monetization strategies, from joining the YouTube Partner Program to selling merchandise directly to subscribers. You can also learn how to customize your YouTube channel page to fit your brand, and apply tried-and-true SEO techniques to help your videos reach the top of search results. Finally, Anson shows how to use YouTube Analytics to better guide your content strategy moving forward.
Overview
Syllabus
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Introduction
- Making money with YouTube
- What can you expect to get out of YouTube?
- Set goals for YouTube
- Understanding effective content strategies
- Create a business account on YouTube
- Review the YouTube Creator Studio dashboard
- Optimize your video before uploading
- Upload videos to YouTube
- Access and use Creator Studio Classic
- Understanding YouTube advertising
- Apply to the YouTube Partner Program
- Selling merchandise
- Set up memberships for your channel
- Additional YouTube monetization options
- Attract subscribers
- Interact with your YouTube viewers
- Comments on YouTube
- Brand your page
- Create playlists
- Customize your channel page
- Adjusting YouTube audience settings
- Optimize videos for search engines
- Keyword research for SEO
- Edit and add links to videos
- Add translations to videos
- Secrets to successfully launching a new video
- Navigating YouTube analytics
- Next steps
