Overview
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Up your marketing analytics game by learning how to set and track KPIs using Google Analytics. Learn which KPIs are most important and how this differs by business type.
Syllabus
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Introduction
- About KPIs and Google Analytics
- What you should know
- Creating dashboards and KPI alignment
- Setting up goals to track specific KPIs
- Event tracking for deeper measurement
- The importance of URL parameters
- Importing cost data to Google Analytics
- Mapping your marketing funnel economics
- Tracking revenue and conversion value
- Using indicator metrics for sparse data
- Publishing blog and video content KPIs
- Standard KPIs for ecommerce businesses
- KPIs for subscription-based products
- Lead generation and sales KPIs
- KPI measurement for mobile apps
- Continue learning about KPIs
