Marketing 302: Consumer Behavior

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Free Online Course: Marketing 302: Consumer Behavior provided by Study.com is a comprehensive online course, which lasts for 13 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from Study.com.

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13 hours worth of material

Self Paced

Marketing 302 has been evaluated and recommended for 3 semester hours by ACE & 4 semester hours for NCCRS and may be transferred to over 2,000 colleges and universities. With this self-paced course, you get engaging lessons, expert instructors who make even the most challenging marketing topics simple, and an excellent resource for getting a head start on your degree.

Syllabus

- Ch 1. Introduction to Consumer Behavior
- Ch 2. Factors Influencing Consumer Behavior
- Ch 3. Consumers & the Decision Making Process
- Ch 4. Consumer Behavioral Heuristics
- Ch 5. Consumer Buying Behavior
- Ch 6. Microeconomics in Consumer Behavior
- Ch 7. Individual Financial Decision-Making
- Ch 8. Experiential Consumption
- Ch 9. Consumer Behavior Market Research
- Ch 10. Influencing Consumer Behavior
- Ch 11. Consumerism & Behavioral Appeals
- Ch 12. Psychology of Price
- Ch 13. Customer Satisfaction
- Ch 14. Required Assignments for Marketing 302: Consumer Behavior
- Ch 15. Studying for Marketing 302

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Language

English
Certificate
Paid Certificate Available
Date of Start
30th December, 2022
Price
Free Online Course
Provider
Study.com
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Marketing 302: Consumer Behavior

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