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Help your company practice more efficient delivery, distribution, and inventory control. Learn the ins and outs of logistics: a critical component of supply chain management.
Marketing may win the customersâbut logistics keeps them coming back. Logistics play a critical role in a company's success, controlling how materials get from the supplier to the factory and how finished products get to the customer. Help your company practice more efficient delivery, distribution, and inventory control by learning the ins and outs of logistics. In this course, Professor Steven Brown explains the key decisions and challenges that logistics managers face all along the supply chain. Explore the impact of returns, channel length, warehouse location, customer segmentation, and other factors on your logistics network. Plus, get a clear definition of the role of the logistics manager, so you can decide if itâs the career path for you.
Overview
Syllabus
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Introduction
- The key to logistics management
- What is a logistics manager?
- Make or buy?
- Controlling inventory
- Managing returns
- Managing information flows
- Integrating logistics into the supply chain
- Understanding the bullwhip effect
- Shifting to regional supply chains
- Managing customer demand
- Overcoming obstacles to integration
- Differentiating your customers
- Next steps
