Overview
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Discover how to navigate through the identity development process. Learn techniques that can help you generate novel ideas, sketch your logo, and present your designs to clients.
Syllabus
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Introduction
- Logo design, the awesome power
- Words
- Images
- Styles
- Fonts
- Competition
- Where ideas come from: Word clouds
- Solo brainstorming: Forced random connections
- Sketching
- Creating a mark
- Progression and reduction
- Three layers of meaning
- Juxtaposition, substitution, and absence
- Weaving a great story
- Preparing your audience
- Showing the options
- Final selection
- Next steps
