Overview
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Learn how to navigate an identity project through the design and discovery process, to ensure that you grasp where your client is coming from before you craft their logo design.
Syllabus
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Introduction
- Welcome
- What to know
- The breadth of brand impact
- The value of preparation and research
- New ownership
- New leadership
- Product shift
- Ethos shift
- Course correction
- Who you should ask
- What should you ask
- Three tips for good questioning
- Brand personality
- The big five
- Finding your blend
- Self-immersion
- Meeting prep
- Identifying customers
- Visual discovery
- Identifying competitors: Logos and visual brands
- Identifying competitors: Visual assets
- Crafting your design roadmap
- Next steps
