Overview
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Learn six logo design techniques in Adobe Illustrator, to either learn the software in a practical way or to get ideas for logo shapes and text!
- Learn from case studies of negative space in Illustrator and then learn techniques to create negative space using Illustrator.
- Learn how to use custom shapes from Adobe Photoshop to customize and use for logos in Illustrator.
- Apply freeform drawing techniques to design shapes in Illustrator.
- Apply best practices for drawing over a photo and how to simplify and stylize the shapes for a logo in Illustrator.
- Produce custom brushes and then adjust their attributes to use for logo design in Illustrator.
- Learn and apply the Shape Builder and Live Paint Bucket tools in logo design.
About the instructor:
I've taught logo design at the university level for the past nine years, and I've also been internet development director at an award-winning advertising design firm and managing editor of two graphic design magazines, one which focused on Illustrator. I've also done freelance graphic design work for years.
