Overview
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Learn how to design a logo. Learn the principles of logo design by deconstructing popular logos and then constructing your own in Adobe Illustrator.
Syllabus
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Introduction
- Logo design for the modern age
- Who should take this course?
- What makes a good logo
- Choosing the right typeface
- Exploring type variables
- Change one thing
- Initial Letters
- Looking beyond 26 letters
- Replacing letters with words
- Outlined and inlined type
- Creating a circular logo with type on a path
- Warped type
- Creating a hand-drawn logo
- Creating a monogram
- Creating a stacked type logo
- Creating a logo with simple shapes
- Lines
- Arrows
- More arrows
- Squares and rectangles
- More squares
- Circles
- Ovals
- Hearts
- Concentric rings
- Triangles and diamonds
- Stars
- Polygons
- Shields
- Abstract shapes
- Offsetting multiple paths: Inspired by Mexico '68
- Working with stripes: Inspired by Woolmark
- Create a multi-line art brush
- Creating an Olympic spiral inspired by Munich '72
- Creating a camera shutter swirl
- Creating a modular logo from simple shapes
- Radiating
- Perspective type
- Create a halftone dot treatment
- Gradient effects
- Creating a gloss
- Creating a bevel effect
- Working with transparency
- Designing with negative space
- Adding texture to a logo
- Type on a cube
- Color associations
- Combining colors
- Spot, process, and web colors
- Recoloring artwork: Experiment with different color schemes
- Converting process to spot color
- Converting process to tints
- Converting transparency to tints
- Preparing usage guidelines
- Preparing print files
- Preparing screen files
- Next steps
