Overview
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Take your logo designs to the next level. Learn techniques for creating vector-based logos that display beautifully in any format.
Syllabus
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Introduction
- Welcome
- Exercise files
- Drawing your design
- Selecting an appropriate style
- Ideation tactics
- The clockwork method
- The shape building method
- Creating precisely with smart guides
- Modular logo designs
- Encapsulated logo designs
- Logotypes
- Establishing brand colors
- Creating brand systems
- Visual deduction
- Establishing visual continuity
- Creating fat-line logos
- Detailing with subtle rounds
- Symmetric and asymmetric compositions
- Alignment methods
- Iconifying complex shapes
- Adding dimension to flat motifs
- Type exploration for logos
- Monogram overlaps
- Negative space logo concepts
- Using isolation mode
- Extend path editing
- Creative risk taking
- Creating black and white logo iterations
- Building reverse logo art
- Production-ready files
- Simple style guides
- Organizing logo files
- Closing
