Overview
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Give logo designs a handmade aesthetic and add a sense of authenticity to your client's brand and messaging, with tips from LogoLounge founder Bill Gardner.
Syllabus
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Introduction
- Welcome
- What is LogoLounge?
- Using the exercise files
- Challenges
- David vs. Goliath: Small has its advantages
- Appropriate: The clothes must fit
- Randomness: Avoiding perfection
- Brush: Artistic brevity
- Near perfection: A little naive
- Free-form: The right amount of a child
- Degeneration: Embracing imperfection
- Backward challenge: Loosen up on your preconceived notions of perfection
- Backward solution: Loosen up on your preconceived notions of perfection
- Sketch: Refined solutions
- Chaos: Harnessing wild energy
- Single line: The beauty of bare essentials
- Doodles: The upside of a wandering mind
- Blemished: Tainted imitation
- Looseness
- Degeneration
- Process imitation: Ink it up
- Woodcut challenge: Creating a woodcut-style drawing
- Woodcut solution: Creating a woodcut-style drawing
- Analog surfaces
- Painting: Wash and brush
- Texture: The temptation of touch
- Hand drawn: Purity of something real
- Calligraphy: A written assurance
- Writing: A bit less formal
- Art and type: Married together in a single logo
- Imitation: A copy of a copy of a copy
- Next steps
