Logo Design: From Concept to Presentation

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Logo Design: From Concept to Presentation provided by Domestika is a comprehensive online course. Logo Design: From Concept to Presentation is taught by Sagi Haviv. Upon completion of the course, you can receive an e-certificate from Domestika. The course is taught in Englishand is $11.00. Visit the course page at Domestika for detailed price information.

Overview
  • Learn the basic principles of logo design as you find your personal identity as a designer

    • Introduction
    • Change of Mindset
    • Defining the Basic Principles of Logo Design
    • How to Transform Ideas into Iconic Marks
    • It’s All about Preparation
    • Final project
    Balancing simplicity and distinctiveness is one of the most difficult tasks in graphic design and one that Sagi Haviv excels at. Through the years, the New York-based designer has created iconic logos for the US Open Tennis Championships, Harvard University Press, Conservation International, and many more.

    This course will help you break some misconceptions about design and will help you elevate your work and your portfolio. Through the process of working on a logo and identity for a client, you will explore your own identity as a graphic designer.

    By the end of this course, you will not only have become a better designer but also a more focused one, with all the tools to design an iconic logo and sell it to a client.

Syllabus
    • Introduction
    • Influences
    • What Will We Do in the Course?
    • What is a Designer?
    • The Responsibility of Expertise
    • What Is a Good Logo?
    • Logotype vs. Symbol
    • Student Logos Analysis
    • Choose Your Client
    • Understand Your Client
    • Concept Development
    • Refinement
    • Typography
    • Applications
    • How to Build the Case
    • Bringing the Client Along
    • Logo Design: From Concept to Presentation