Overview
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This class focuses on the steps and techniques that I use to efficiently create conceptual logos for client projects. In this particular class I will demonstrate how I use this process to create a logo concept for a retro arcade bar. We'll review research practices, mood board creation, tools and techniques for building a conceptual vector logo based off of sketches and reference materials in Illustrator. We'll also work through selecting and modifying type fonts, applying color, and presentation ideas using contextual mockups.
