Overview
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Learn the basics of live video streaming (aka webcasting) for marketing, advertising, and communication.
Syllabus
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Welcome
- What you will learn in this course
- Defining the concept and the variable levels of complexity
- Webcasts, webinars and video conference calls: What’s the difference?
- The process behind live video streaming
- What is encoding and why does it matter?
- Speed kills: The importance of connectivity
- Why should I go live?
- Just because you build it doesn’t mean they will come
- Identifying your targets and the channels
- Developing the messages to drive engagement
- Aligning the desired outcomes with scope, budget and ROI
- Taking the DIY, consumer path
- Utilizing a hybrid of pro tools and consumer platforms
- Producing a broadcast quality, enterprise-level show
- Integrating presentations, live surveys, chat, closed captioning, and more
- Knowing when to go DIY or bring in a pro partner
- Where video production and IT meet
- Identifying viable connections
- Incorporating a site survey, connectivity testing and direct IT contact
- The importance of hardware whitelisting
- You’re only as good as your pipeline
- Consumer camera and sound viability
- Raising production value with lighting, pro cameras, and audio
- Utilizing a switcher-encoder with expanded pro capabilities
- Switching via hardware or cloud platforms
- Identifying the right tools and partners to deliver
- DIY and pro live stream roles and responsibilities
- CDN back-end support levels of service
- Defined roles and responsibilities + expertise = success
- What is on-demand and why is it important?
- Consumer CDN on-demand capabilities and limitations
- Subscription and enterprise on-demand capabilities
- On-demand content promotion
- Defining your metrics requirements before you go live
- Leveraging consumer platforms with integrated analytics
- Integrating third-party tracking and analytics
- Recap and conclusion
