Overview
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The future of marketing is in video—and on LinkedIn. Learn to produce and publish video for both personal and brand pages on LinkedIn.
Syllabus
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1. LinkedIn Video Marketing Tips
- Why is video on LinkedIn important?
- When to choose video vs. articles
- How to choose the theme of your video channel
- Creating a video content calendar
- Three ways to get idea inspiration for personal brands
- Three ways to get idea inspiration for corporate brands
- Understanding personal page metrics
- Choosing a video title
- Choosing a video length
- Choosing the best time to post a video
- Picking a thumbnail that drives action
- Using captioning on videos
- Using filters and tags on LinkedIn for personal brands
- Understanding LinkedIn video metrics
- What are video hashtags and hashtag campaigns?
- How to find collaborators for personal brands or corporate brand partners
- How to market videos outside of LinkedIn
- Challenge
