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Are you launching a side hustle or freelance business? LinkedIn can be a super effective tool to help you showcase your work, build your network, and score new clients. In this introductory course with freelance writer, editor, and content marketer Melissa Suzuno, you’ll learn about all of the elements of a comprehensive LinkedIn presence. Melissa has been running a successful freelance business since October 2017 and regularly generates leads and clients through her LinkedIn profile.
You’ll start with the basics of completing the intro, background, and skills sections of your profile, learn tips and tricks for presenting your portfolio, and discover tactics for connecting with prospective clients. By the end of the course, you’ll have a rock-star profile and tons of ideas for how to continue making the most of LinkedIn’s infinite possibilities.
Overview
Syllabus
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- Lesson 1: Intro
- Lesson 2: Lights, Camera, Action! Upload a Professional Headshot
- Lesson 3: Create a Compelling Headline
- Lesson 4: Perfect Your Elevator Pitch with a Succinct Summary
- Lesson 5: Mix it up with Multimedia Additions
- High-five Break!
- Lesson 6: Build out Your Background Section
- Lesson 7: Show off Your Skills
- Lesson 8: Own Your Accomplishments
- Lesson 9: A Brief Interlude about Building Habits
- Lesson 10: Wow 'Em with Your Words: Blogging on the LinkedIn Platform
- Lesson 11: Stay Top of Mind with Status Updates
- Lesson 12: Let's Put the Social Back in Social Media
- Lesson 13: Recap
