Overview
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Learn how to craft compelling marketing copy to engage with your customers.
Syllabus
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Introduction
- Becoming a great copywriter
- Using the exercise files
- What you should know
- What is copywriting?
- Types of marketing copywriting
- Preparing yourself to write copy
- Overview of the course project
- Assembling your tools
- Creating the plan
- Freewriting to get ideas down
- Writing the first draft
- Observing general rules
- Polishing the draft
- Writing a headline
- Testing your headlines
- Selling the page
- Rewriting existing copy
- Using typography effectively
- Structuring for print
- Structuring for online
- Writing copy for a webpage
- Writing copy for a product description
- Writing copy for social media
- Setting an editorial calendar
- Managing brand voice
- Taking copywriting to the next level
