Learning Local SEO

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Free Online Course: Learning Local SEO provided by LinkedIn Learning is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Learning Local SEO is taught by Sherry Bonelli.

Overview
  • Learn the most important tasks and strategies to keep your business ranked highly in search results.

Syllabus
  • Introduction

    • Drive more business using local SEO
    1. Understanding Local SEO
    • Understanding general versus local SEO
    • Anatomy of local search results
    • Exploring local ranking factors
    2. Keyword Research
    • Identifying keywords for your business
    • Using online keyword tools
    3. Rank High in Search Using Google My Business (GMB)
    • Understanding eligibility to claim a Google My Business profile
    • Claiming your Google My Business profile
    • Optimizing your GMB profile
    • Hyperboosting your GMB listing
    • Keeping customers informed during COVID-19
    4. How to Use Reviews to Improve Rankings and Build Trust
    • Getting and managing reviews for higher rankings
    • Setting up a business listing on top citation sites
    5. Create a Search- and User-Friendly Website
    • Creating a holistic page experience for visitors
    • Technical must-have’s for your site
    • Optimizing your site with tags
    • Getting local backlinks
    6. Create Quality Content That Answers Searchers' Questions
    • Writing website content that addresses searcher intent
    • Building local authority for your business