Learning Local SEO

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Free Online Course: Learning Local SEO provided by LinkedIn Learning is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Learning Local SEO is taught by Sherry Bonelli.

via LinkedIn Learning

1-2 hours worth of material

Self Paced

Learn the most important tasks and strategies to keep your business ranked highly in search results.

Syllabus

Introduction
- Drive more business using local SEO
1. Understanding Local SEO
- Understanding general versus local SEO
- Anatomy of local search results
- Exploring local ranking factors
2. Keyword Research
- Identifying keywords for your business
- Using online keyword tools
3. Rank High in Search Using Google My Business (GMB)
- Understanding eligibility to claim a Google My Business profile
- Claiming your Google My Business profile
- Optimizing your GMB profile
- Hyperboosting your GMB listing
- Keeping customers informed during COVID-19
4. How to Use Reviews to Improve Rankings and Build Trust
- Getting and managing reviews for higher rankings
- Setting up a business listing on top citation sites
5. Create a Search- and User-Friendly Website
- Creating a holistic page experience for visitors
- Technical must-have’s for your site
- Optimizing your site with tags
- Getting local backlinks
6. Create Quality Content That Answers Searchers' Questions
- Writing website content that addresses searcher intent
- Building local authority for your business

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Language

English
Certificate
Certificate Available
Date of Start
24th May, 2021
Price
Free Trial Available
Provider
LinkedIn Learning
Taught By

Sherry Bonelli
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