Overview
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Learn how to research, craft, and repurpose compelling marketing copy to convert online prospects to customers.
Syllabus
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Introduction
- Why conversion copywriting?
- The conversion copywriting process
- What is the voice of the customer (VOC)?
- Must-use techniques to find your message
- VOC research: How to mine reviews quickly
- Finding your what, finding your how
- Collecting VOC from your customers
- List, offer, copy: What to know before you write
- Offer optimization
- Stages of awareness
- Overview of persuasive frameworks
- Using persuasive frameworks: PAS
- Web copy: Turn your outline into a first draft
- Email copy: Plan a sequence using VOC
- Email copy: Write an email using VOC
- Experiment to find your better practices
- The you rule
- Using persuasive copywriting formulas
- The even if technique
- The one test
- Validating clarity with five second tests
- Let the data drive your next steps
