Overview
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Get tips for marketing apps in the App Store and Google Play using app store optimization (ASO) to increase ranking. Explore indexing, keyword research, deep linking, and visuals.
Syllabus
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Introduction
- Welcome
- What you should know
- What is app store optimization?
- Why is app store optimization important?
- Comparing the app stores
- How the iTunes App Store ranks your app
- How Google Play ranks your app
- Creating the ideal app title
- Choosing keywords for your app
- Using KeywordTool.io to find keywords
- Choosing your category
- Writing your app description
- App indexing with Firebase
- Deep linking to your app
- Traditional vs. deferred deep linking
- Smart banners
- Designing your app icon for ASO
- Designing screenshots for your app
- Making an effective app marketing video
- Tools for tracking ASO performance
- Next steps
