Learn Marketing Best Practices

Go to class
Write Review

Free Online Course: Learn Marketing Best Practices provided by Trailhead is a comprehensive online course, which lasts for 5-6 hours worth of material. The course is taught in English and is free of charge.

Overview
  • Discover best practices for optimizing your marketing strategy by channel.

    • Discover best practices to use when designing and sending an email.
    • Learn to scale your marketing efforts using first-party data, templates, and automations.
    • Build a successful digital advertising strategy with an audience-based approach.
    • Listen to your social community, publish compelling content, and engage online.
    • Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.
    • Take the consumer experience to the next level with real-time interaction management.
    • Get data insights and grow your business with marketing intelligence.
    • Use customer data to create personalized, engaging experiences.

Syllabus
    • Email Marketing Strategies
      • Craft Effective Marketing Emails
      • Follow Legal Compliance Guidelines
      • Improve Email Deliverability
      • Acquire New Subscribers
      • Engage Your Subscribers
    • Marketing Automation Strategies
      • Power Your Marketing with Email and First-Party Data
      • Drive Productivity with Scheduled Automations
      • Respond to Customers with Triggered Automations
      • Reach Customers on Every Channel
    • Digital Advertising Transformed with Customer Data
      • Learn About Audience-First Digital Advertising
      • Use Your Own Data to Acquire New Customers
      • Use Advertising to Connect with Existing Customers
    • Social Media Marketing & Engagement
      • Analyze Social Media Conversations
      • Publish Compelling Content on Social Media
      • Engage Your Social Community
    • Customer Journey Basics
      • Understand the Connected Customer
      • Get Started with Customer Journeys
      • Execute Your Journey Strategy
    • Consumer Interaction Management
      • Understand the Consumer Experience
      • Get Started with Consumer Experience Optimization
      • Execute Your Consumer Experience Strategy
    • Marketing Intelligence and Analytics
      • Transform Your Analytics with Marketing Intelligence
      • Use Marketing Intelligence to Grow Your Business
    • Customer Data for Marketers
      • Learn the Evolution of Marketing Data
      • Explore Types of Customer Data
      • Organize and Analyze Your Data