Leading a Small Business through a Crisis

Go to class
Write Review

Free Online Course: Leading a Small Business through a Crisis provided by LinkedIn Learning is a comprehensive online course, which lasts for Less than 1 hour of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Leading a Small Business through a Crisis is taught by Kim Kaupe.

Overview
  • Keep your small business afloat during times of crisis. Learn how to manage your mindset, your finances, and your team and identify resources that can help your business survive.

Syllabus
  • Introduction

    • Determine what steps to take to keep the business afloat
    1. Mental Mindset
    • Control your mind and identify the specific problems
    • Evaluate tasks to tackle immediately or pass off
    2. Internal Finances: What You Can Do Alone
    • Inventory and rank business expenses
    • Create cash runway projections
    • Communicate truthfully to your team
    3. External Finances: What You Need Others For
    • Available financial options: Credit cards and credit lines
    • How to identify which expenses to pause or eliminate
    • Communicating to the bank during uncertain times
    • Federal, city, and community financial support options
    4. Marketing and Communications
    • Timely and honest communication with customers
    • Partnering with fellow founders to extend your reach
    • Analyze the competition and your strategies during uncertain times
    • Tell others how to help support your business
    Conclusion
    • Resources to help navigate a business through uncertain times