Overview
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Learn how businesses are using social media to find new customers and grow their brands—all from a top voice in Silicon Valley startups.
Syllabus
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Introduction
- Using social media to grow your business
- Grow your business with social media
- Defining your target audience
- Understanding your customer's journey
- Selecting your social media channels
- Establishing your tone of voice
- Creating a social media policy
- Participating versus marketing
- Creating your social media profile
- Organic versus paid social media marketing
- It all starts with content
- Using the hub and spokes model
- Conducting a content audit
- Repurposing existing content
- Developing your content calendar
- Creating content your customers want
- Creating shareable content
- Adapting content to your social channels
- Tools for content creation
- Building a following
- Interaction with customers
- Using insights to build on success
- Deciding when to advertise
- Establishing your advertising goal
- Creating effective social media ads
- Targeting your social media ads
- Optimizing your ads
- Understanding social media metrics
- The right metrics for the right goal
- Evaluating social media marketing ROI
- Next steps
