Introduction to Salesforce Pardot Lightning App (PLA)

Beginner to Intermediate level introduction to Salesforce Pardot - (Lightning App version 2019)

What you'll learn:

• Beginner-Intermediate level introduction to the latest Salesforce Pardot, Pardot Lightning App (PLA)
• I explain what Pardot is used for, and how it can help you in your job as a Salesforce Marketing agent
• Section 1: Pardot Overview; Section 2: Pardot Interface/Navigation; Section 3: Lead Generation; Section 4: Analytics & Reporting; Section 5: Other
• I show you how to create Pardot Forms and Landing Pages, including custom form fields
• After successfully completing this course you should be ready to start using the Salesforce Pardot Lightning App and setup and run simple marketing campaigns

Beginner-Intermediate level introduction to the latest Salesforce Pardot, Pardot Lightning App(PLA) - 2019

Salesforce Pardot is a B2B Marketing Automation software, and forms part of the Salesforce family.

Salesforce is the world's #1 CRM software/platform.

Whether you're a student, agent, team lead or manager, you will learn what Pardot is used for, and how it can help you create and manage effective marketing campaigns for your company in the marketing or sales department.

From creating Pardot forms & custom fields and landing pages for your marketing campaign, to capturing landing page visitor email addresses and nurturing them from leads to prospects that you eventually hand over to the sales team, to automation, analytics & reporting, etc.

After successfully completing this course you should be able to/ready to start using the Salesforce Pardot Lightning App to setup, execute and manage simple marketing campaigns.

Section 1: Pardot Overview;

Section 2: Pardot Interface/Navigation;

Section 3: Lead Generation;

Section 4: Analytics & Reporting;

Section 5: Other