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Globally, 1 in 11 jobs are in the hospitality industry, with predictions for continued job growth. Hospitality careers are often stereotyped as low-wage and entry-level with little opportunity for advancement, but with constant innovation, opportunities for talented individuals are vast, and growing.
Are you wondering if a career in hotel management, restaurant management, hotel asset management, or services marketing would benefit you? Are you currently working in the industry and seeking promotional opportunities? Enroll now and let Cornell guide your exploration of this exciting industry.
FAQ
Who is the intended audience for this course?
The audience for this MOOC is anyone in the industry seeking to advance, as well as individuals who are interested but who don’t know much about the industry. It’s also appropriate for use as an employee-development tool within hospitality industry companies
Are there formal prerequisites?
No. Some proficiency with Excel will be helpful.
Is there a textbook for this course?
No. A list of supplemental resources, will be provided.
What are the topics covered in this course?
- An Introduction to the Hospitality Industry
- Strategic Hospitality Management and Innovation
- Owners, Operators, and Investors: A Behind-the-Scenes Look at Investing in the World of Hospitality
- Marketing the Hospitality Experience
- Human Resources Management in Hospitality
Overview
Syllabus
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Module 1: An Introduction to the Hospitality Industry
- The Depth and Breadth of the Industry
- Game Changers
Module 2: Strategic Hospitality Management and Innovation- The Role of Strategy in the Industry
- Corporate Strategies
- Strategic Management
- External Analysis Tools
- Innovation and Game Changers
Module 3: Owners, Operators, and Investors -- A Behind-the-Scenes Look at Investing in the World of Hospitality- The Structure of the Operation
- Evaluating Proposed Projects
- Negotiation Management Contracts
- Negotiating Franchise Agreements
Module 4: Marketing the Hospitality Experience- Brand Promise and Target Markets
- Price, Value, and Position
- Distribution Channels
- Online Opportunities and Threats
- Marketing Performance Measures
Module 5: Human Resources Management in Hospitality- The Relevance and Nature of HR in the Hospitality Industry
- Attracting and Selecting Talent
- Developing and Retaining Talent
