Overview
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Gain in-demand digital marketing skills to get ahead in a digital world
Build core digital marketing skills and knowledge to plan and implement first-class digital campaigns
Syllabus
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Courses under this program:
Course 1: Digital Marketing in Perspective
-Understand the role of digital marketing, latest trends, and how digital marketing can help you to achieve your objectives.
Course 2: Digital Marketing: Personas and User Journeys
-Understand and develop user personas and user journey maps to create highly effective digital marketing.
Course 3: Digital Marketing: Content Marketing
-Plan, create, and optimise content to drive your digital marketing objectives and successfully reach your target audience.
Course 4: Digital Marketing: Marketing Channel Objectives
-Learn how to set digital marketing channel objectives for effective campaigns that drive your digital marketing strategy.
