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This class is part (C) of a 3-part Advanced Beginner/Intermediate series to the most popular ad platforms every digital marketer should be skilled in. In this class, I will be walking you through the basics of display and video marketing and show you how to set up a campaign and ads on Google platform for display and youtube video ads. I will be discussing scenarios and tactical decisions with you as we go along the set up process. We will also be learning about the marketing funnel and role of display/video advertising as it pertains the funnel.
This class is a walk through and demonstration of the platforms and is the lead up to my upcoming intermediate class on media optimization strategies and AB testing to improve marketing ROI on these platforms.
Please follow and stay tune to the future parts of this series where I will be introducing media optimization tactics to you. Thank you for learning with me and I hope you have enjoyed the process of bite-size learning.
Overview
Syllabus
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- Introduction to Display & YouTube Advertising
- Marketing Funnel & Role of Top Funnel
- Setting up Display Campaigns
- Setting up Display Adgroups
- Setting up Display Ads
- Setting up YouTube Ads
- Ads Optimization and Wrap-up
