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Join UserTesting's Stef Miller for an easy-to-follow, smart dive into creating great customer experiences!
What: This 45-minute class shares frameworks and tools for identifying, evaluating, and optimizing the touchpoints in your customer journey across different channels — from sites, apps, and emails to phone calls, in-person interactions, and more.
Who: This class is ideal for entrepreneurs, small business owners, product managers, marketing managers, and everyone involved in crafting great customer experiences and UX.
Why: You'll gain a holistic and strategic understanding of how your touchpoints work together — helping you unlock user empathy, customer satisfaction, brand consistency, and business success._________________
Explore more Skillshare classes by the experts and strategists at UserTesting, a user experience research platform for fast, real-time feedback.
- Intro to UX: Fundamentals of Usability
- Intro to UX: User Experience Research Methods
Overview
Syllabus
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- Introduction
- What is an omnichannel experience?
- Phases + Touchpoints
- Journeys
- Opportunities
- Improvements
- Buy-In
- Closing
