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How do you make sure the international audience for a software product has the best user experience possible? How do you adjust your digital marketing efforts to the peculiarities of the target audience in each market? And how do you tailor the end-to-end customer experience in a market-specific way, from pre-sales to product use to help support?
This program will teach you all that is needed to release a digital product internationally, to a global audience spread across many different local markets.
You will learn about internationalization, the preparation of software, services or websites for a release beyond its source locale. Internationalization includes the enablement of regional formats and proper encoding, as well as meeting a range of other market-specific requirements. You will find out how to plan for different markets during product design.
Then you will get introduced to localization, the process of adapting digital products to a set of specific locales or markets. This often, of course, includes translation into foreign languages, as catering for the different markets means ensuring the best language experience. It can also include the customization of features or adjusting marketing efforts by market.
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Courses under this program:
Course 1: Introduction to Internationalization and LocalizationThe first MOOC to teach internationalization and localization end to end. Learn how a digital product needs to be designed to be world-ready and how it is getting adapted to the needs of all its international target markets. This introductory course covers all the basics!
Course 2: Internationalization: Creating Digital Content for the WorldLearn how a digital product becomes world-ready: how does it need to be designed for worldwide release without altering its code for each market? Who needs to be involved in which stages of the process? How do you doassure quality for world-readiness?
Course 3: Localization: Adapting Digital Content to Local MarketsLearn what it takes to tailor digital products for international markets through localization. See how translation works in today’s industry. Find out what other steps a localization project entails and how cost, schedule and quality are managed.
