Integrate Salesforce and Google Platforms

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Free Online Course: Integrate Salesforce and Google Platforms provided by Trailhead is a comprehensive online course, which lasts for 3-4 hours worth of material. The course is taught in English and is free of charge.

Overview
  • Explore Salesforce and Google integrations for marketing, sales, analytics, and productivity.

    • Market smarter and boost productivity with our leading platform integrations.
    • Get better insights from your data and build deeper relationships with your customers.
    • Combine offline and online data for better insights and deeper customer relationships.
    • Learn how to improve query performance and big data analytics in a no-code environment.
    • Help reps track customer interactions and work their Salesforce deals directly in Gmail and Google Calendar.

Syllabus
    • Salesforce and Google Partnership
      • Know Your Customer Better with Salesforce & Google
      • Gain Marketing Insights and Drive Smarter Engagement
      • Transform the Way You Work with an Integrated Platform
      • Create Connected Experiences Across Platforms
    • Google Analytics 360 Integration for Marketing Cloud
      • Get Started with the Analytics 360 Integration for Marketing Cloud
      • Set Up and Administer Your Analytics 360 Integration for Marketing Cloud
      • Get to Know the Journey Analytics Dashboard in Marketing Cloud
      • Set Up and Administer Analytics 360 Audience Activation for Marketing Cloud
      • Explore the Analytics 360 Audience Activation Capabilities for Marketing Cloud
    • Google Analytics 360 Integration for Sales Cloud
      • Get Started with the Analytics 360 Integration for Sales Cloud
      • Learn Setup and Administration
      • Dive Into Some Use Cases and Examples
    • Tableau and Google BigQuery Optimization
      • Optimize Tableau Performance
      • Optimize Google BigQuery Performance
    • Salesforce, Gmail, and Google Calendar Integration
      • Learn the Benefits of Integrating Salesforce with Gmail and Google Calendar
      • Set Up the Gmail Integration and Einstein Activity Capture
      • Turbo Charge Your Sales Reps with Inbox Features