Overview
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There's two sides to the Instagram world. The personal side, which a majority of people reside in, is great. But to really harness the power of Instagram, you need a business profile—especially if you are wanting to market your business through the social media channel.
In this tutorial I'll walk you through the following:
- How to setup a business profile
- Proper posting techniques
- How to like, comment and interact with your followers
- How to follow other Instagram accounts
- How to follow hashtags
- How to read the insights, available only to business accounts
As a small business myself, I utilize all of these techniques on a regular basis to interact with my followers, to cultivate new online relationship between B2B and B2 consumer.
