Improve your Digital Marketing Skills

Courses under this program:
Course 1: Digital Marketing Foundations (2021)
-Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.

Course 2: Content Marketing Foundations
-Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.

Course 3: Google Ads Essential Training
-Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.

Course 4: Mobile Marketing Strategy
-In this course, learn how to tailor your marketing for the best mobile experience for your customers.

Course 5: SEO Foundations
-Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

Course 6: SEO: Keyword Strategy
-Learn about how to increase the quantity and quality of visitors to your website with strategic keywords and search engine optimization (SEO.)

Course 7: Advertising on Facebook
-Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.

Course 8: Social Media Marketing: Managing Online Communities
-Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.

Course 9: Social Media Marketing with Facebook and Twitter
-Discover how to leverage Facebook and Twitter to engage customers, build community, and generate great buzz for your brand.

Course 10: Employer Branding on LinkedIn
-Build an effective brand on LinkedIn. Discover how to represent your company—and your employees—in a way that builds your credibility and your business.

Course 11: Email Marketing: Strategy and Optimization
-Optimize your email marketing strategy. Discover the best time to send email, how to segment your audience, and how to personalize the content to clearly convey your message.

Course 12: Content Marketing: Newsletters
-Learn how to use email newsletters to connect with prospects and customers. Get best practices to build your email database, create compelling content, and grow your brand.

Course 13: Marketing on YouTube
-Learn how to use YouTube to market a product, service, or brand.

Course 14: Marketing: Conversion Rate Optimization
-Convert more of your existing traffic into paying customers or qualified leads through conversion rate optimization.

Course 15: Google Universal Analytics Essential Training (2020)
-Find out how your website is performing using Google Analytics. Discover how to use this leading analytics tool to track, analyze, and report on site visits and marketing goals.