Improve SEO for Your Website

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Free Online Course: Improve SEO for Your Website provided by LinkedIn Learning is a comprehensive online course, which lasts for 1-2 hours worth of material. The course is taught in English and is free of charge. Upon completion of the course, you can receive an e-certificate from LinkedIn Learning. Improve SEO for Your Website is taught by Sam Dey.

Overview
  • Learn SEO strategies that can help you boost traffic to your website. Get tips for using key SEO tools, building authority, creating a content marketing strategy, and more.

Syllabus
  • Introduction

    • It's time to do SEO right
    1. Core Concepts
    • Understanding SEO
    • SEO components
    • Domain authority
    2. Key SEO Tools
    • Understanding Google keywords
    • Keyword research
    3. On-Page SEO
    • Important website pages
    • Tags
    • Create a silo structure for your website
    • Submitting sites to search engines
    4. Off-Page SEO
    • Building authority
    • Google My Business
    • Creating a content marketing strategy
    • Content marketing strategy schedule
    5. An Introduction into Content Marketing
    • Content mix
    • Social media marketing
    • Video marketing for SEO
    Conclusion
    • Next steps